The Value of Branding

Why is branding important?

“Branding” is a term that is used a lot these days, and the fact is that some people (and companies) still don’t know what it means.

First things first…

What is branding? Well, branding is creating a unique image for your company through the use of a consistent theme.

A lot of people will go right to marketing/advertising when talking about branding, but it goes a lot deeper than that. Branding is something that is ingrained in the roots of your company, that affects many different elements and can be the difference between success and failure.

So – why is branding important?

Branding will improve recognition for your company.

So – here is where you think about your logo, colours, and graphics. You want to make sure that you are memorable to customers and potential customers. Think about your favourite brands; you can probably describe (and even draw) their logo. THAT is good branding! You need to make sure that your logo is on EVERYTHING, and we mean EVERYTHING. Every piece of correspondence you send, your uniforms (if you have them), your packaging….you get it.

Keep in mind; a professional logo design is simple enough to be memorable, and powerful enough to give the desired impression of your company.

Branding will build trust and credibility.

Making sure that you are paying attention to your professional appearance builds credibility and confidence with your customers/clients, which means that they are more likely to purchase from you. A business that is polished and legitimate will always do better than one that is not – which is because emotional reactions are hardwired into each and every one of us, and are extremely influential in decision-making.

Good branding supports advertising efforts.

This applies to television, print, online, and social media efforts. Making sure that you have a clear brand will set you apart from the competition and make people WANT to work with you, or buy from you. Don’t fall into the “offer everything” trap and provide too broad a range of services or products. There is a fine line when it comes to advertising – if you are too narrow you might risk being “pigeon-holed” and lose your ability to expand into new markets – BUT – if you are too broad you’ll fail to create an accurate impression of your company in the minds of potential clients and customers.

Branding will help inspire your employees.

This is one element that usually is not taken into consideration, but it is crucial – for any company with employees. You see, the thing is the people that work for you need more than just ‘a job’ – they want to feel like they are working toward something. When your employees understand your mission they are more likely to feel pride in their job, be more productive, and as a result, you’ll have less turnover and better workers. The best way to put this is…having a strong brand will give your employees something to rally around.

The fact is that the companies that do the best, small or large, have their branding nailed down. They have established themselves as a leader in their particular industry by building a strong brand.

Do you need help with branding and social media marketing strategy? We can help! Leave us a comment with your questions or send us an email, we’d be happy to help.

The Value of Social Media

Why do you need to invest in social media?

Social media has been around for awhile now, and we know that it’s important – but surprisingly enough there are still businesses that have yet to start thinking seriously about social media marketing. Why? Mostly because they just don’t “get it” yet – and that’s okay.

While I was looking around online recently, I found a great infographic that helps takes a look ay the social media landscape in 2016 – outlining active users, b2b vs. b2c usage, as well as how long people spend on social media marketing each week.

Yes – I know I said 2016, but since we are only a few months into I figured this was still useful.

So, let’s take a closer look at some of the numbers that Market Inspector shares in this infographic!

 

Number of Users:

North America – 213 million

Central America – 87 million

South America – 211 million

West Europe – 201 million

East Europe – 191 million

Central Asia – 773 million

South Asia – 249 million

Southeast Asia – 234 million

Africa – 129 million

Oceania – 18 million

No surprise there – most of the world is using some kind of social media. And bottom line is that if you are not speaking to potential customers in their language, you’re missing opportunities.

What exactly does social media to do help your business?

  • Social media will help you increase the exposure of your business
  • Social media will help you increase website traffic
  • Social media will help with brand loyalty
  • Social media helps fill the lead generation funnel
  • Social media will (ultimately) increase sales for your business

What social networks are being used by B2C and B2B companies?

 

  • Twitter: 80% of B2B companies, and 75% of B2C companies
  • Facebook: 88% of B2B companies, and 98% of B2C companies
  • LinkedIn: 86% of B2B companies, and 58% of B2C companies
  • YouTube: 51% of B2B companies, and 54% of B2C companies

The infographic also shows the number of businesses that are on Instagram, GooglePlus, Pinterest – and that less than 10% of all businesses on social media are using Vine, SnapChat, Flickr, TripAdvisor, Tumblr and other services.

Which are the most popular paid social media advertising options?

  • Facebook Ads: 87%
  • Google Ads: 39%
  • Twitter Ads: 18%
  • LinkedIn Ads: 17%
  • Pinterest Ads: 15%
  • Instagram Ads: 12%
  • YouTube Ads: 12%

And again, you can see that Facebook comes out on top – with over 87% of businesses using paid Facebook ads. When used properly Facebook ads CAN be very powerful, but it is important to make sure that you know what you’re doing before you get started. If you are not outsourcing to a professional, do some reading first and learn Facebook ad basics – otherwise, you’ll end up wasting money and being frustrated with poor results.

Have we convinced you that investing in social media is important? The fact is that numbers do not lie, and the reason that the majority of businesses are using social media is that (when done properly) it can deliver real results.

The best thing that you can do if you are unsure is to hire a company that specializes in social media management. Make sure you have a clear idea of your goals, talk to the company about it, and allow them to take the work off your hands. You’ll notice that the infographic also lists the amount of time that marketers commit to social media – the thing they don’t mention is who does what job, and the results. Handing over hours of social media work to a social media management company frees up your time so that you can work on other elements of your business, and also ensures that the time dedicated to you accounts is being used correctly.

Questions? Good! Give us a call or send us an email, and we’ll help you in any way that we can.